No magic. A ruthlessly scoped brief, a pre-built component system, and two senior operators
working in sync. Here's the exact shape of an engagement — from first call to live product.
● Step 01
D0
Discovery. Ruthless scoping.
Before the clock starts, we run a 30-minute deep call. We map goals, cut the non-essential,
and agree a written brief. If the shape doesn't fit a sprint, we'll tell you — and suggest
something that does.
◆Success criteria pinned
◆Content & asset checklist
◆Reference board curated
◆50% deposit secures slot
● Step 02
D1
Design. A system, not screens.
We build a compact design system first: typography, grid, motion, two or three hero moments.
Then we apply it to every screen in a single synchronous session. You join a 30-minute Figma
review at 18:00 UTC.
◆Brand-level art direction
◆Complete screen set
◆Motion & interaction specs
◆Dev hand-off inside Figma
● Step 03
D2
Build. Production engineering.
We code in Next.js on a component library we've refined across 140+ projects. Auth,
databases, payments, CMS, and analytics are wired in from proven blueprints. A staging URL
lands in your inbox by end of day.
◆Next.js · Tailwind · TypeScript
◆Postgres, Stripe, Clerk, OpenAI
◆CMS wired in (Sanity / Contentful)
◆Lighthouse 95+ target
● Step 04
D3
Ship. Polish & hand-off.
QA across devices and browsers. Copy refinement. Tracking, meta, schema. Custom domain
configured. We launch together on a call and you walk away with the repo, the Figma file,
and a 14-day refinement window.
◆Cross-browser QA
◆SEO · schema · OG images
◆Full code & design ownership
◆14-day refinement window
● Operating principles
Why this works.
Principle · 01
Senior operators only
Every hour billed is a decade-deep practitioner. No juniors, no account managers.
Principle · 02
Pre-built systems
A mature component library means 60% of the work is already solved on day zero.
Principle · 03
Sync beats async
One synchronous day of design replaces two weeks of Slack threads and Figma comments.
Principle · 04
Deadlines as features
A fixed clock forces decisions up front — and sharpens the work that ships.