FastPaye.
Payments, fewer steps.

• 01 · Overview

Overview.

Consumer payments app with KYC and onboarding for a fintech entering a crowded mobile market. Role: lead product designer, partnered with compliance, growth, and a four-engineer mobile team. MVP target: three months.

• 02 · Challenge

The challenge.

Sign-up had a 30% form-abandonment rate. KYC felt like an interrogation; the first transfer required permissions the app hadn't earned the right to ask for. Users dropped between “I want this” and “I've sent money” at six different friction points.

• 03 · Process

Process.

Built three primary personas from 22 customer interviews. Prototyped onboarding at three step-counts (legacy, mid, minimum). Ran A/B tests on each segment to validate progressive-trust ordering. Stress-tested KYC abandonment recovery with five drop-off scenarios.

• 22 customer interviews, three personas
• Three onboarding prototypes A/B-tested by segment
• Trust-signal language audited with compliance and growth

• 04 · Solution

Solution.

Frictionless flows ordered by progressive trust: ask only what the next step actually needs, defer the rest. Modular, resumable KYC with explicit “why we ask”. QR-payment send/request as one-screen interactions with contextual confirmation. Stillness and clarity instead of “secure padlock” iconography.

• Onboarding — reduced step count, deferred KYC, instant deposit
• KYC flow — modular, resumable, “why we ask” copy
• QR send / request — one screen, contextual confirmation
• Account home — balance, last activity, quick actions